You may not follow any sport and you may not be a fan of any sport, and yet it is quite likely that in recent months you have come across a type of sports-related advertisement that has become quite popular.Online betting and gaming houses have become the major sponsors of sporting events but also one of the recurring advertisers who use these major events as a hook to reach the audience. In recent months, their television ads were therefore very common.That does not mean that the bookmakers and online games do not use other hooks and do not advertise using other channels. Online raffle and bingo ads exist and have nothing to do with sports on a large number of occasions. However, in recent times the link they have with sports and, above all, the impact that this generates has become more evident and more striking.
In fact, some statistics already indicate E-Mail-Datenbank kaufen that 75% of football teams have a bookmaker as a sponsor and that 20% of the advertising time for football matches is already dedicated to this type of company. The weight of this type of company is also increasing, since companies in this sector are investing more money in advertising and marketing.That is 55% more than they did last year in terms of spending. Of that expense, advertising took the lion's share, spending 41.1 million euros. The active users of these online platforms were on the rise and grew by 33.3% in the quarter. These latest data come from the quarterly report of the Directorate General for the Regulation of Gambling.
And as the growth in marketing grows and the presence of online gaming and betting ads grows in sports environments, so have critical voices, who point out that advertising in the sector is not regularized. Critics add that betting online is very easy and it is not complicated therefore to get hooked on the behavior. High exposure to advertisements would become a risk factor, especially since they are reaching young people in a remarkable way. Although the latest online gambling law spoke of the need to regulate advertising for these companies, the regulations do not exist in a concrete way.