Browsing content: browse, comment, post barrage category email list subscribe, favorite, follow; Browse community content: add circles, comment, like, follow; Creation content: publish pictures/videos, create short videos, initiate live broadcasts; Consumption: Member purchase, knowledge payment; 2. iQIYI's User Value Growth Ladder and User Operation Model 1. iQIYI User Life Cycle Definition and Value Growth Ladder ▲ iQIYI user life cycle diagram iQIYI is a mature and complex product with hundreds of millions of users, which requires category email list extremely sophisticated user operations.
From the perspective category email list of user types, iQIYI users can be divided into: passerby users, content consumption users, content creation users, and consumer shopping users. The same real user may play multiple product user roles in the product. ▲ Four types of user portraits and data definitions of iQIYI ▲iQIYI user growth ladder According to the above analysis, the four behaviors of user content browsing, member consumption, active community interaction, and community publishing content can be defined as the four category email list most important behaviors in the product.
The products correspond to category email list content business module users, membership business module users, and community business modules (the community business is divided into two parts: bubble circle community and short video community). These four types of users can be further subdivided. 2. Fine tiering of iQIYI users 1) Users of iQIYI's content business module , corresponding to consumers of integrated video content. For products, the focus is on the user's access frequency and access duration, which can be stratified by category email list the variant model of user RFM.