Students who have experienced user operation of a complex product in the bulk sms service mature stage may have this feeling: the gradual and detailed growth of the product from 0 to N is clear. After the product has gradually developed and has a huge user base and entered the mature stage, many strategies have been scattered at a single point following the bulk sms service development process, resulting in the current relationship between various strategies is particularly complex, difficult to manage, and inefficient. So what should we do at this time? Combined with the above cloud music user growth trend chart and the rules of version iteration records, the product has mainly gone through the following stages. After doing the above sorting, we have a relatively comprehensive understanding of NetEase Cloud Music.
Then we will cut to the topic and divide it bulk sms service into 5 steps to analyze how to deconstruct complex products and build a typical user growth operation model. 2. Business Model 1. Sort out the business channel of the product and the path to develop user value [Commercial access] After the cloud music has accumulated users reaching 100 million users, it embarked on the road of commercial exploration. The specific methods include: advertising, membership income, shopping malls, music copyrights, performances and games and other bulk sms service forms. This shows that its business channel is to make income, allowing users to continue to pay or contribute traffic value. [User value development path] Refer to the iterative content of the four stages of the product: In the initial stage, the main purpose is to verify the product MVP, and users are willing to download and use cloud music to listen to songs and share them with others.
In the development stage, based on the bulk sms service feasibility of MVP verification, improve the core functions to complete the early user accumulation, guide users to express and interact by adding comments, likes, and sharing functions, and enhance the sense of identity and belonging. In the growth stage, focus on the community module, optimize the bulk sms service core function-rich scenarios to be active and retain, enhance the community attributes to cultivate users' interactive habits, and encourage users to produce content to feed back content consumers; at the same time, it begins to initially explore commercialization. In the mature stage, when the product has reached the mature stage, the focus is shifted to commercialization, focusing on tapping the user's payment potential and continuous traffic contribution.