Make sure you can customize your email list with your logo, images, colors, fonts, and more. You want to keep your brand identity consistent across email list all of your marketing channels. Also, check to see if you can find business-specific template options that are easy to use. More To-Do's email list Consistently promote and link to your social media pages email list by inserting Facebook, Twitter, and LinkedIn icons into your emails.
See if the Email Marketing email list tool has an Auto-Tweet feature to automatically post emails to your Twitter feed. Make sure it's easy for your clients and prospects to share your email list message on their social media sites with a Social Share toolbar of some sort. Make sure you can import and manage your entire contact list with ease. Some email list tools make this a major headache.
You want to make sure you can add people to your Email Marketing list email list right from your website. When you can add to your email list right from your website and Facebook page it makes your life easier. When you look at email list Marketing tools, see if you can schedule welcome emails or commonly sent messages with their Email Autoresponder.