About what he calls the 'ladder' to Company email list sustainable success in online marketing . In which he describes the steps to follow to build your online strategy. This post reminded me of one i wrote in 2009 (not because i'm comparing myself to avinash. But because it's about the same thing! About online marketing cycles (how to plan your online strategy) . In which i proposed the order to follow when implementing the different online channels/strategies. And it seemed like a good idea to review my own approaches and make a new version. Stages of the evolution of an online marketing strategy - tristan elosegui stages of the evolution of an online marketing strategy at a general level. We can see that the steps that the company must follow to evolve its online strategy coincide with the stages of the purchase funnel or marketing funnel . The first stages prepare the web. And seek to generate traffic ( awareness Company email list.